I never thought it would happen, but when I saw Psy shilling for pistachio’s during the Super Bowl, I was done with “Gangnam Style.” I was so upset that I walked out of the room. Fucking pistachios? I guess a paycheck is a paycheck, but I was hoping he’d avoid Tag Team’s fatal mistake. When they did “Whoomp, the Adams Family, There It Is” there they went and ensured that Tag Team would forever be a one hit wonder. It would be one thing if they just used the song in the background, but Psy showing up to crack dem nutz in person just fucking ended it.

And then this girl:

Her sister’s reaction is pure gold! And I’m back loving this song. Oh Psy, I’m sorry I ever doubted you!


  • http://twitter.com/BigNed Ned Keitt-Pride

    I saw this yesterday on Screen Rant’s Geek Picks and my first thought was, “I wonder if Jamie has seen this.” Why I still ask that question, I have no idea… =)

  • Really?

    Wait, I don’t get it, why were you upset that he did a commercial? He’s an entertainer. He used a popular thing to make more money. It’s his job. It’s obnoxious and very elitist to think that he SHOULDN’T use the opportunity to make money from something like this.

  • http://ypcomic.com Jamie Noguchi

    You’re certainly right. My fears are pretty irrational, but that’s how I felt when I saw the spot.

    I think if it was a Pepsi commercial, that would have elevated Psy’s profile. Pepsi has a long tradition of pop star endorsements from Michael Jackson to Britney Spears.

    I don’t know, maybe I just felt like it cheapened the song somehow? It’s the old sellout argument I guess which is totally hipster and douchey, I know, but that’s how I felt.

  • A.J. Young

    I agree that it’s feels cheapened. Why? The lyrics were changed. To make music/art and receive money because people like it is fantastic.
    To change the lyrics for a paycheck is to change the very meaning of the piece.

    However, since the original was mocking a lifestyle where people live beyond their means, maybe the pistachio commercial fits into that message. These folks like looking rich and prestigious, so wouldn’t a commercial appearance help boost that image, regardless of the product?

  • http://ypcomic.com Jamie Noguchi

    Hah! I hadn’t thought of it that way. That’s pretty good!

  • Lea

    I love how she looks over at her sister like, “wtf is so funny?”

  • http://www.facebook.com/degnared Red Yates

    I only heard this on the internet somewhere, so I could be entirely mistaken, but isn’t Korean media expected to sell out on a higher level than we are used to as Americans? That was the explanation I heard for the dance-off in the garage scene and the elevator pelvic thrusting scene in the video. These were apparently celebrity cameos of some sort, which even someone as subversive as Psy was expected to do. Is this commercial something that his background would cause him to see as a bad thing?