Pizza Toast

I have no idea if that’s really how buying local air time actually works, but it fits the story.

This week is going to be a bit crazy for me. Thursday, the Super Art Fight crew hop on a van and drive all the way up to Boston for vitaminwater® Uncapped Live. This is a VIP event so space is limited, but if you’re in the Boston area and want to see us bring our fucking A game, check out the info at our sites for tickets and times.

After we blow the roof of Boston, we drive down to Connecticut for the obviously named Connecticon where I will be selling Puppy Cows, Lurvaruma pendants, prints, stickers, and maybe a sketch or two if people ask. We’ll be performing in main events on Saturday and we’re going to try something we’ve never done before. It should be quite an epic art battle the likes of which no one has ever, and I mean EEEEEEEEEEVER, seen!

So, New England, get your pants ready because we’re about to make them ever so crunchy!!! The weekend belongs to Super Art Fight!!!

  • Jack T Robyn

    Heh, I eat my pizza the same way. Keeps the toppings from dribbling.

  • Brian L

    Yeah, from my limited ad buying experience, that’s pretty much how it goes. :D


  • Awesome Music Vids

    Who needs champagne anyway

  • Ido013

    Jack T Robyn cheers! I do the exact same! XD

  • The Observer

    Okay, I can be useful!

    Airtime is bought in three ways: a National deal (usually stemming from major networks in primetime and national cable networks), through an affiliate (for example, specifically KTTV-CW in Los Angeles but not the Vegas version), or rarely through the cable company directly (usually these are local ads shown on cable shows, are generally of lower quality, and can be seen to be “interrupting” the normal commercial broadcast). National commercials are usually upcoming movies and PSAs (“CBS Cares” and the like), whereas almost everything else is bought through local affiliates. The cost of a 30-second or 1-minute spot is in direct relation to the program’s ratings – both in total viewership and the all-important 18-49 Demo.

    Sorry for the text dump. Very rarely does my job actually come in handy.

  • Jamie

    @The Observer, how far in advance to companies have to buy airtime? Or I guess, what’s typical? I’m guessing buying a spot on Thursday to air over the weekend probably isn’t enough lead time, but I have no idea what timelines are like in the broadcast world.

  • The Observer

    Depends. Some affiliates hold back airtime for last-minute buys – to the tune of three minutes of adspace for an hourly program – but those are almost always more expensive. You see a lot of movie-opening-on-Friday and car dealerships grab this time up. Typically speaking, six weeks is about the average. Though like everything else in the Industry, that’s not set in stone by any stretch.

    Likewise, anyone buying up adspace that has been vacated (as notably happened when The Shield debuted and initial advertisers ran for the hills) can be bought up both quickly and cheaply.